How to Get a Gaming Sponsor (And Keep Them Coming Back)?

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  • Post last modified:April 23, 2023
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Getting a gaming sponsor is no easy feat. It requires not just one, but several key ingredients.

Gaining the attention of potential sponsors will not be an overnight success. Take time to craft your message. Be concise and transparent in its delivery! To gain their interest, don’t appear desperate – let them perceive you as having confidence in yourself rather than trying too hard to impress them with any grandiose claims; instead, demonstrate through actions that you already possess all that is necessary for success!

Don’t forget to keep an open dialogue with all parties involved during the sponsorship process so that you can ensure everyone’s needs are being met. Don’t neglect this aspect when seeking out future partnership opportunities – it could prove pivotal later on!

Identify what your client offers by putting together your sponsor portfolio

There’s no denying that sponsoring a gaming event can be an excellent opportunity for businesses to reach out to a new audience. That makes choosing which sponsorships are most suitable all the more important!

For starters, ponder what type of events you sponsor: Are they primarily online contests or offline competitions? Take stock of each one and select from among them based on your company’s portfolio. Don’t forget to consider factors such as the frequency of race events – does it coincide with your business’ busy period?

Businesses typically take notice when prospective clients make a choice about where to locate their new offices, purchase automobiles or patronize their restaurant. They also value customers who frequent the same establishments they do; thus, you may want to consider partnering with those clubs and associations affiliated with yours.

Come up with a sponsorship proposal that outlines the value of your client’s offer and how you will manage it

To effectively present your client’s sponsorship opportunity to potential sponsors, it’s prudent to comprehend their needs. After all, not every business is looking for an altruistic gesture – many are seeking tangible benefits from their partnership with brands.

To this end, consider crafting a sponsorship proposal that outlines the value of your offering along with how you intend to ensure it will be delivered.

For example, we typically start off by detailing some of our client’s most recent successes and explaining why they’re worthy of further attention by potential sponsors. From there, we usually proceed with discussing the merits of our proposed arrangement: what it entails in terms of financing, media exposure, or other avenues of support; as well as any stipulations that may arise during contract negotiations.

Write a press release that includes all of the information that you’ll need to share

To ensure that you’re sharing all relevant and up-to-date information with your potential sponsor, it’s prudent to craft a press release. This succinct piece of writing should include just enough details about the event, its location, and duration along with any pertinent facts relating to the competition itself so as not to overstay our welcome.

Ensure that you include a list of all individuals attending, their respective titles, and email addresses; then list what they will be doing/attending during the competition. Followed by a concise summary that highlights why they should be considered as an acclaimed sponsor and how it would benefit them in both immediate and long-term ways – without going overboard on either side!

Organize and schedule your calendar according to when your events will happen

Are you an event-planner extraordinaire? If so, have no fear– there’s a lot more to planning an event than just filling in the blanks on paper; it’s essential to keep tabs on everything that needs to be done.

In addition to your day job, consider creating a schedule for yourself and diligently adhere to it as best you can. Include all tasks associated with your events like scheduling appointments or meetings with sponsors, organizing logistics such as transportation arrangements and venue location – not forgetting anything even seemingly inconsequential such as ensuring that staff volunteers surround themselves with plenty of relevant snacks!

You must remain diligent in order to ensure success no matter what kind of undertaking one may be undertaking – so don’t forget about any deadlines or visiting those pesky vendors who may require some attention!

Create event assets (logos)

If you’re planning a charity event or selling tickets to an esports tournament, it can be easy to overlook the importance of branding. That’s why sponsors expect to see their logo emblazoned across all your promotional materials – like T-shirts that attendees will wear at events.

Utilize assets such as logos and icons for your gaming sponsorships. If you have a large, established brand in the gaming industry, then featuring their emblem on banners and promotional material can be quite effective!

branded materials

For those occasions when conventional paper or plastic materials are not sufficient, why not consider opting for a more lavish package?

Considerations can include:

  • Select from a host of gorgeous designs and motifs. You could be an individual with a keen eye for aesthetics, who strikes the perfect balance between functionality and deluxe design – or even an organization looking to stand out in their field!
  •  When it comes to printed promotional materials like T-shirts, mugs, and posters – make sure that your message is prominent and easily legible across all media formats!

Start building a relationship with local media

Local media can be an excellent source of local brand recognition and customer acquisition; harnessing their power as a business-to-consumer (B2C) avenue of communication can yield significant returns. Networks like ABC, FOX, or CBS have several television channels dedicated solely to broadcasted events and programs related to industry topics like sporting events and weather forecasts; offering an ideal platform for businesses like yours seeking to garner media attention!

Crafting your narrative through local media is key if you want to gain visibility within the community and forge meaningful bonds across it. This is achieved by creating regular content about your organization, highlighting its mission, and sharing newsworthy information about its activities that are pertinent to what’s happening in the area; all while staying up-to-date with any relevant changes or happenings taking place within the community.


The key to keeping your gaming sponsors is to maintain their interest in your app. As the CEO and founder of your enterprise, it is up to you to ensure that they remain content with what they are supporting; this can be accomplished by maintaining high standards for content creation as well as providing value to them through meaningful interactions.

To entice potential patrons and retain them over time, it is essential that you create a truly remarkable experience. By providing engaging content, expedient onboarding procedures, and generous rewards systems based on their patronage – all while remaining cognizant of their expectations – you can ensure that they continue to provide support for your business expansion plans!